Africa Now

There is a new breeze blowing in African fashion, one that is daringly breaking away from the graphic prints, cow horn cuffs and Masaii beading that is so closely associated with the sartorial style of the continent. New designers using new materials are creating a bold and contemporary new language of style.

There is a new breeze blowing in African fashion, one that is daringly breaking away from the graphic prints, cow horn cuffs and Masaii beading that is so closely associated with the sartorial style of the continent. New designers using new materials are creating a bold and contemporary new language of style.

 

Shop Sammy Ethiopia Now >>

 

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Shop Doreen Mashika Zanzibar Now >>

 

With fashion weeks in places like Cape Town and Lagos and the creation of the Africa Fashion Guide, a one stop site for all things fashion Africa, the continent is taking a major stance in positioning itself as a growing player in the international fashion game and as a source of inspiration beyond its own borders. Seeping into the mainstream luxury fold, we?ve seen the African designer Adele Dejac?s collaboration with Ferragamo, Shompole?s diamond studded charity cuff and URU?s cruelty-free diamonds and natural semi-precious stones. Makonde bracelets have become must-haves for socially aware trendsetters. Leading this new African fashion force are the local designers who are mixing the best of their own heritage with an international sensibility as they cast fresh eyes on all that surrounds them. Think Pichulik?s hand-made contemporary jewelry pieces crafted from rope and Sammy Ethiopia?s tie dyed leather clutches. Out of Africa? On the contrary. It?s time to get into Africa?now.

 

 

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