Home JOURNAL Behind the Label | Figue

Behind the Label | Figue

Fique is the ultimate collection of must have clothes and accessories for the jet-set bohemian. Designed by Stephanie Von Watzdorf, a true bohemian by way of her Russian dancer mother, French father and globetrotting grandmother. Stephanie spent most of her adult life traveling through storied fashion houses, most recently holding the position as Design Director for Tory Burch. Finally able to harness her own wanderlust into her eponymous fashion collection, Figue is one of L-atitude?s must shop brands before embarking on our own sourcing adventures! Read more about the story behind the Figue label and shop Stephanie?s must have travel staples!

Adam Golfer for The Wall Street Journal

1. What made you launch Figue?

I?m inspired and have always been inspired by all the amazing places there are in the world. I noticed that there are a lot of like-minded women out there. I had a yearning to share a globally inspired vision.

Photo Courtesy Honestly WTF

2. Describe Figue in 3 words.

Eclectic, resort-spirited, global.

3. You work with so many different artisans to create your collections- Can you describe your creative process?

I don?t really have a process in terms of finding artisans; I?m just attracted to beautiful, artisanally-made things.

Photo Courtesy Figue

4. Since you wear so many hats, designer, wife, business owner, can you give us a sense of what a day in your life is like?

The day usually starts with walking the dogs (my 9-year-old and 7-month-old puppy). The gym is key?I try to squeeze that into my week in the mornings whenever I can. It clears my mind. I answer emails and then I try to dedicate the first part of my day to all design-related issues. The afternoon is cleared for meetings, appointments and all other business, including touching base with everybody on the team. I try to wind down by dinner time so I can catch up with my husband and my friends and family.

5. It?s evident that you have a passion for travel. What are some of your favorite cities to visit?

I just got back from Marrakesh, Morocco. I just love all the patterns and colors. It feeds my inspiration. I also love Rome. I?ve been going there since I was a child. I love the spirit of the city, the antiquity and the architecture and all the incredible art. I definitely feel like I was Italian in my past life. The wheels hit the ground, and I think, ?Sono a casa.? I am home.

Photo Courtesy Figue

6. Describe your closet? What are some of your most treasured items?

My closet is overflowing with patterns and colors and treasures from all over the world. I wish it were more organized. I had to build an extension into my bedroom because I never put anything away. I have everything for all seasons out. My scarves and my jewelry are my most treasured? and my John Lobb suede riding boots that I found in a vintage shop in Paris.

Photo Courtesy Figue

7. What are you wardrobe must have?s for when you travel?

I always wear a slip-on shoe that?s easy to take off at security. I?m also obsessed with my No. 6 clog boots, which I wear year-round. I always travel with two pashminas ? one bright, one muted. For the plane, I usually wear a men?s style button-down shirt, my Figue military jacket and black or navy leggings ? just because it?s really comfortable.

Photo Courtesy Figue

8. What are your summer holiday plans?

I?ve just been on a world tour ? India, Sri Lanka, Italy, Morocco. I?m planning to spend some time in Southampton where the Figue Pop-Up Shop is. I definitely need to find a stretch of time to hang out on a beach and clear my mind.

Photo Courtesy Figue

9. What are the three items you are most coveting from L-atitude?